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Amazon Seller Mihkel Moosel In-Depth

Seller Sessions Amazon FBA and Private Label

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The Importance of Overconfidence

Sally Kohn: I think we were very overconfident, especially me because besides our own brands, we were also doing like an Amazon marketing agent at that time. We had taken two clients from zero to a couple of million a year in just a few years in that agency. But then it's true. It's like you start taking maybe a little bit too big risk. And for us, this new brand, it tanked and we took a six figure loss on it.

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