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Podcasting
This was my fourth year doing it. I tracked so much data this time because I really wanted to see the audio versus video debate in podcasting drives me crazy. It did really well on all platforms just in a different way with social media because you can put with streaming art. You can put entire episodes up on Twitter, LinkedIn, Facebook. There was a surge on those platforms, the first day only. And then it just knows dive. Whereas with YouTube and in the podcast apps, there was more of a slow, steady growth.