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Ep. 91: GREG MCKEOWN on Making Essential Work Effortless
Deep Questions with Cal Newport
The Curse of the Writer
"You can't force it to be a viral runaway hit, right?" he asks. "What you want is that it will find just that right pocket as it's going down the mountain." The writer 'doesn't know if it's going to work or not' But energy is still needed - like in this metaphor of pouring enough water for virality.
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