How Does Data Drive Growth in Practice? (w/ Abhi Sivasailam)
The Analytics Engineering Podcast
Doing Data Inside of Large Organizations?
The first thing I did was target, sends out weekly mailers. We had the mailer broken out into basically quadrants and thirds. Every piece of real estate was coded. And every page had an ID. If it is snowing in Minneapolis, if we expect the weather in Minneapolis next week to be 40 degrees, this is what we should click on page two versus page one. That's the kind of granularity. It might be partly the virtue of being a consultant and being brought in for very specified pieces of work. So I don't know if it's typical or not, but that was my experience.
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