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DIRTY Secrets of Music Business Explained by Sunburn CEO - FO 104 | Raj Shamani

Raj Shamani's Figuring Out

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What Makes Us Different?

On ground, I think that... Or the other just in the marketing. No, on ground is the overall experience. And I think that even in scenarios where maybe you're losing money or something, but you still focus on giving an amazing world class experience to all your attendees. There's nothing as effective as word of mouth marketing. Because I'm holding a yellow, but if my five friends tell me that boss last time, someone was fantastic, then I want to go for it. But what happens to... Then no amount of holdings will convince me.

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