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#252: David Levy, Co-CEO of Horizon Sports + Experiences – True vision takes guts

How Leaders Lead with David Novak

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Revolutionizing March Madness Broadcasting

This chapter explores the groundbreaking media deal between CBS and Turner Broadcasting that transformed the NCAA March Madness tournament's viewing experience. It highlights the successful reconciliation of corporate cultures and innovative broadcasting strategies that reshaped revenue-sharing models and viewer engagement.

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