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#68: Bobby Pinero - CEO of Equals & Intercom's Former Head of Finance & Analytics

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Importance of Growth and Funnel Oriented Marketing

I want to hear from a finance and ops guy. How did you think about some of the marketing and spending stuff when it comes to marketing that we're not easy to measure? I feel like you were very growth and funnel oriented, but there are also a lot of stuff that you guys did just because it felt like a good brand bet. And I'm just curious to hear your point of view on how you're bringing that stuff into equals.

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