We've gavetated towards free products, because we think he gets in the hands of the more people. We would want to do it just for privacy n at that point because the video is very expensive. If you offer it for free, that's te i think you're right for im a private sy perspective. As we get close o wrapping here, just thinking about face books and what we've seen from these leaked papers, and thinking about algarithms. Algarithms have made certain things delightful. The net flicks algorithm telling us what moveyu to watch. You know, spotify surfacing the next singer, song writer that i'm going to fall in love