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Creators, Creativity, and Technology with Bob Iger

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Why Disney Can't Replica the Success of Marvel?

When I ran Disney, I always found that focusing too much on the competition was not healthy. Most of all, it's people. You have to choose the right people. It's very rare that a studio will say in the middle of a production process, this movie is not as good as we need it to be. They force things into the marketplace before they are fully baked.

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