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Building Culture by Tim Brady

Startup School by Y Combinator

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How to Attract the Right People to Your Company

The list should give purpose to the work you're doing. It shouldn't describe the work, but it should about the purpose of that work. We call it kind of u you can call it a north star for the company, and say it in a way that will inspire people. Ultimately, the purpose of this at this stage in your company is to use as a filter for the hiring process., he says.

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