In this episode, we’re switching things up. I’m usually the one doing the coaching, but today I’m being coached by Darrell Vesterfelt—a marketing expert and product launch strategist who’s helped many creators grow their businesses.
Darrell shares his insights to help me launch my Creator Flywheels course, offering advice on confidently pricing programs at their true value, turning anxieties into strengths, and creating offers that genuinely resonate with the right customers.
Whether you're just starting your creator journey or running an established business, Darrell's practical wisdom on launching products people truly want is both enlightening and actionable.
Learn more about the Creator Flywheels course: CreatorFlywheels.com
Timestamps:
00:00 - Introduction
01:02 - Darrell Vesterfelt’s Top Marketing Tips for Creators
03:04 - Creator Flywheels Course
05:11 - Identifying and Targeting Your Ideal Customer
06:31 - Understanding Your Audience’s Core Problem
07:58 - How Creator Flywheels Have Helped Nathan
09:19 - Creating a Compelling Transformation Promise to Maximize Sales
18:16 - Crafting an Irresistible Offer to Attract and Retain Customers
22:05 - Overcoming Customer Objections
25:04 - The Importance of Authentic Marketing
29:04 - Why Flywheels Are Important For Solopreneurs
32:07 - How to Set Profitable Prices with Confidence
40:43 - How to Set Scarcity to Increase Course Demand
43:57 - Building a High-Value Waitlist for a Stronger Course Launch
50:18 - Promoting Your Course via Webinars and Social Media
50:58 - Split the Want from the Buy
53:38 - Sales Sequence and Creating Urgency in Your Launch
55:14 - Addressing Objections and Feedback to Improve Customer Trust
57:54 - Closing Thoughts
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Learn more about The Nathan Barry Show: https://nathanbarry.com/show
Follow Nathan:
Instagram: https://www.instagram.com/nathanbarry/
LinkedIn: https://www.linkedin.com/in/nathanbarry/
Twitter: https://twitter.com/nathanbarry
Website: https://nathanbarry.com/
Follow Darrell:
Website - https://darrellvesterfelt.com/
Instagram - https://www.instagram.com/dvest/
LinkedIn - https://www.linkedin.com/in/darrellvesterfelt/
X - https://twitter.com/dvest
Featured in this episode:
Creator Flywheels - www.creatorflywheels.com
Kit - www.kit.com
Mighty Networks - www.mightynetworks.com
Justin Moore - https://www.linkedin.com/in/justinnmoore/
Jay Clouse - https://creatorscience.com/author/jayclouse/
Dan Martell - www.danmartell.com
Bonnie Christine - www.bonniechristine.com
Sahil Bloom - https://www.sahilbloom.com/
Highlights:
07:58 - How Creator Flywheels Have Helped Nathan
25:04 - The Importance of Authentic Marketing
29:04 - Why Flywheels Are Important For Solopreneurs
50:58 - Split the Want from the Buy
