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In this episode of the DTC Podcast, we have Josip Begic, CEO and Co-Founder of Lebesgue, to answer the one question every DTC CEO asks: what’s actually working right now? With $4B in ad data and insights from 25,000+ brands, Henry AI cuts through the noise to pinpoint the exact levers that drive revenue up (or down).
Get started with Henri AI inside Lebesgue–plans start at $79/month.
This episode breaks down:
- Why conversion tanked 25% after a "small" discount code tweak
- How AI visibility (e.g. ChatGPT referrals) is becoming the new SEO
- Where Meta's AI (Andromeda) really works—and where it doesn't
- The biggest mistake DTCs are making with email segmentation
- Why attribution models need game theory (yes, really)
- If you’re a DTC founder scaling from $5M–20M, brand owner, growth lead, or a marketer who wants a smarter way to spot performance issues, this episode is a must listen.
Timestamps
00:00 Lebesgue’s AI approach to ecommerce analytics
02:05 Why better measurement changes marketing decisions
04:00 How AI uncovered a hidden conversion rate issue
06:10 Correlation vs causation in attribution modeling
08:00 ChatGPT as a high-converting traffic source
10:05 Optimizing ecommerce sites for AI discovery
13:00 Why fundamentals still matter more than advanced AI
18:30 Common email marketing mistakes during peak periods
21:00 Using competitor data to find growth gaps
23:30 What CEOs see first when using Henry AI
27:00 Where AI agents and ecommerce are heading
31:00 AI visibility as the next growth battleground
33:00 Getting started with Lebesgue and pricing
Hashtags
#DTC #Ecommerce #AIinMarketing #MarketingAnalytics #Attribution #ChatGPT #AIDiscovery #MetaAds #GoogleAds #EmailMarketing #ConversionOptimization #FounderInsights #MarTech
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