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What's the Difference Between Apple and Microsoft?
Nike says that we're brand for athletes, and we believe everyone's an athlete. And you can understand his vision, that he wants people to get out there. So this was in the steve balmer days. And now it's so consistent. You see just that one story of how he explains his brand o,. Hehow he explains his vision about those who get out there and those who do. That's why nike exists.