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E194 - The $50 Million Brand Blueprint with Jason Daniel
The High Performance Podcast
How LSKD Changed Their Mission and Values
Lululemon changed its name from LKI to LSKD in September 2018. The company's mission statement and values were first created five years ago, when the brand was just a concept. Founder Jason Johnson says he had no clue what it even meant before becoming an entrepreneur. "I'm very passionate about is our mission and values," said Johnson.
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