i think fewer people care about the price than they do about convenience in service. And increasingly it's hard to compete on serfice, zappos, amazon, t you can send everything back for free,. So service is increasing on the internet. You've got to compete in every possible way. It may not be price. It might be customize conversation. Might be reportt might trustworthiness.might be mobility andand let's add this, scott m there are people who you know you can go down to chick file i got dinner for two the other day, plus a milkshake for my my father in law, for 25 bucks. Right? There are plenty of

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