Building a Fashion Empire: From eBay to Nasty Gal

The chapter traces the journey of the speaker from selling vintage items on eBay to launching the successful fashion brand Nasty Gal, reflecting on the challenges and excitement of the early days of the business. It explores the complexities of running a business, the evolution of the company, and the importance of marketing expertise and creative aspects like staging in the fashion industry. The conversation also highlights the significance of personal branding, self-promotion, and the strategy behind getting press coverage for a brand.