3min chapter

Modern Wisdom cover image

#602 - Gurwinder Bhogal - 14 Shocking Lessons About Human Nature

Modern Wisdom

CHAPTER

The Soft Signal of Effective Behavior and Belief-Change

When it comes to important subjects, the most compelling arguments are sometimes the gentler ones. Triggering a tribal response is antithetical to having an effective behavior and belief-changing message. If you care about changing behavior, you'll dial back the aggression of your argument. You set yourself up to fail the moment you try to immediately refute what somebody's saying.

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