Navigating AI's Influence on SEO

This week, Gene Marks explains why he -- like many other business owners -- long ago gave up on trying to promote his business through Google AdWords and why he’s hopeful that AI will break Google’s monopoly on search. That’s nowhere close to happening, but you can see the changes coming with the arrival of Google Overviews and with businesses trying to figure out what it takes to get discovered on ChatGPT. In the meantime, Gene’s placing his promotional bets on YouTube.