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Apple's Worst Traits
Apple's services growth has sparked so much interesting conversation over the last 10 years. I think that it being kind of where Apple shows their worst traits is spot on. When you talk to sort of a bunch of Apple nerds, right, this is where they're most uncomfortable with the company. The iPhone 10 not only did that, it immediately made all of the iPhones look old,. but it also set the chart for probably the 10 years after that.