How to Scale Your Business With pH Creative

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The art of selling the truth about your business to attract high caliber talent. A simple metaphor for leadership: Organizations can be sluggish and unresponsive until you hit Refresh. Sacha Nadella is CEO of Microsoft, only the third in its history. He has shifted the company's focus away from a cutthroat culture And anti-competitive practices towards embracing social networks, collaboration, and cloud. Reid Hoffman says companies don't just need founders They also need refounders as businesses scale.

To achieve massive scale, you don’t just need founders, you also need a re-founder – someone to come in at a later stage to keep the mission and culture on track. As Microsoft’s third CEO ever — after Bill Gates and Steve Ballmer — Satya Nadella is doing just that. He’s fostered a culture at Microsoft that rewards new ideas and makes room for feedback. Satya discusses how, as Chairman and CEO, he has transformed Microsoft from a cutthroat culture towards embracing social networks, collaboration, and cloud. Plus, Satya and Reid reminisce about the early conversations that led to Microsoft’s acquisition of LinkedIn. With guest David Mandel, showrunner of Veep.

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