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16min chapter
Zero to $20,000 MRR in 4 months with Only Influencer Marketing
In the Pit with Cody Schneider | Marketing | Growth | Startups
The Power of Influencer Marketing in Startup Growth
The chapter delves into the journey of founding Chop Chop, highlighting how influencer marketing propelled the company to $20,000 MRR in just four months. It discusses the challenges faced in market saturation, rapid scaling, and the strategic expansion into new countries through influencer outreach. The conversation emphasizes the importance of leveraging influencers, adapting strategies based on market dynamics, and incentivizing outreach efforts to achieve substantial revenue growth.
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