The Common App: Data, Inequities, and First Generation Students

This chapter explores the history of the Common App and its wealth of data on students and application trends. It highlights the work of the data and analytics team in identifying inequities in college admissions, focusing on first generation college students and their unique challenges. It also discusses the significance of the Common App as a signal for college enrollment and the concept of direct admission, with a focus on promoting transparency and providing choices for students.