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3min chapter
The SECRET to SaaS Growth No One Talks About
The Marketing Scientists
Intro
This chapter explores the changing landscape of marketing metrics, specifically the waning significance of Marketing Qualified Leads (MQLs). It emphasizes the need for businesses to leverage advanced data systems to better align marketing efforts with customer journeys and improve collaboration between marketing and sales teams.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode