EP283: The 1 “Hack” Nobody Knows About Facebook Advertising Success
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How to Market to the Soon to Be Mom
The soon to be mom is buying everything and anything under the sun. The brand new mom just has their child and they're in protector mode. Once you have those in place, we know we're not going to market to the dad. Dad doesn't care. He just defers to mom, right? So that's that's what we learned, at least for this specific case.
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