There's lots of people who believe lots of false things in the modern world. And it really does sound like part of that main problem is our fondness for whatever set of priors or folk beliefs that we start with, I guess. If you want people to accept vaccination more, then pharmaceutical companies can also clean up their act even more and be even more transparent and even more trustworthy. It's not going to solve everything, but if you really look at the aggregate level, the only thing that will meaningfully lower the rates of things such as conspiracy theory is if people have fewer grounds for believing in these things.

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