20min chapter

Founders Table cover image

Permanently Curing Allergies Direct to Consumer with Aakash Shah

Founders Table

CHAPTER

Navigating Healthcare and Consumer Markets

This chapter addresses the intricate relationship between healthcare and direct-to-consumer channels, emphasizing the shift in consumer purchasing behavior. The speakers discuss strategies for achieving product market fit, including the importance of selecting appropriate sales channels and creating engaging educational content. They also explore partnerships with healthcare providers and the challenges of navigating insurance complexities, while offering essential advice for budding founders in the medical sector.

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