Note: Today’s show is sponsored by PayPal.
Kartik Hosanagar is a professor at the Wharton School. The problems he studies include: What will it take for people to trust AI agents to buy stuff for them? And how should businesses prepare for a world where their customers include AI agents?
In this episode, Kartik explains:
- Why trust in agentic shopping will arrive category by category, not all at once
- How a single old Reddit post erased a thriving brand from ChatGPT’s recommendations
- Why someone needs to take on the liability risk when purchases go wrong
- How treating AI as just another sales channel is the mistake the movie studios made with Netflix
- How to get a language model to pay attention to your brand
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