GTM Live cover image

193 - Marketing Teams Are Over-Measuring and Under-Delivering | Full-Funnel Summit 2021

GTM Live

00:00

Is This a Marketing Shift?

Case tey spent the last three years with a marketing team that generated sent them web and trade show leads that never became customers. Case tey: One of the things that companies, i think, should re-evaluate on really hard is if you have true intent to buy it's going to convert at 40% or 50%. So instead of having a one on one conversation with sales that you're almost always going to lose, current rate is about one in a thousand.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app