
193 - Marketing Teams Are Over-Measuring and Under-Delivering | Full-Funnel Summit 2021
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Is This a Marketing Shift?
Case tey spent the last three years with a marketing team that generated sent them web and trade show leads that never became customers. Case tey: One of the things that companies, i think, should re-evaluate on really hard is if you have true intent to buy it's going to convert at 40% or 50%. So instead of having a one on one conversation with sales that you're almost always going to lose, current rate is about one in a thousand.
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