How To Configure & Extract Insights From Your Data Stack with Andrew Campbell @ OpenStore
Conversion Tracking Playbook
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Are You Getting That in Depth in Analytics?
All of our onsite analytics are built directly off the GA4 event stream, which is great. But over time we've discovered that while it's been straightforward for us to put together dashboard, they give you the basics about site funnels. We have actually been exploring amplitude as sort of like an escape hatch solution for when there is a really hairy set of questions around double clicks. And right now, I mean, John just from the L of our side, it's something we've talked about is creating a schema for just behavior event tracking. So if we can create a uniform Schema and tie that into potentially some just easier analysis,. It all starts with the raw data.
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