Ecommerce Playbook: Numbers, Struggles & Growth cover image

This Summer, the Sponge Dries Up

Ecommerce Playbook: Numbers, Struggles & Growth

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The Loss of Cash in the Tech Industry

The tech industry has had to take its medicine as well. When people raised equity capital that was cheap they have a bunch of cash. They got cheap credit facilities or maybe credit facilities that are going to turn out to be a little more predatory than they thought. And so, historically, if you have no cash the second you're going to lose money for one month. But when you can afford to lose money it makes losing money more allowable.

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