Introduction

The ideo you creative confidence podcast is a series focused on building your confidence at work to tackle your biggest creative challenges. Join us as we learn insights and lessons straight from ideo and to day's most impact oriented design thinking leaders. Today, i'm so excited to be joined by genifer reel, who is our global director strategy at idio. We are going to talk about how to build confidence in your strategy with small tests. Then we're gong to talk about the main course of our, of our meal to day, is designing strategic tests and example stories.