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#32 Alibaba: The House That Jack Ma Built
Founders
To Bayo - A Website Built by Chinese for Chinese Consumers
To Bayo structured its website like a local bazaar, even featuring innovative ideas such as allowing male or female shoppers to click a button. The design of the site makes it the virtual descendant of the Yi Wu wholesale market where Jack and many other entrepreneurs drew their inspiration. To Bayo tapped the motivation of those small merchants to make money. For companies like eBay and Amazon, their experience in the United States and other Western markets proved to be of little use.
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