S3 E0 - State Of The Union | Stacking Growth Returns!
Stacking Growth | The B2B Marketing Podcast
00:00
Demand Creation, Demand Capture and Demand Closing Functions, Right?
Should you not have sales and marketing departments anymore? Should you have demand creation, demand capture and demand closure, like functions. And that is kind of the entire and then expansion, right? So you have like these three functions. What if it's actually more of a horizontal type of structure that is aligned with the customer journey?
Transcript
Play full episode
