
Ep242: Building Sustainable Relationships with Kelsey Reidl
More Cheese Less Whiskers
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Marketing to Pregnant Individuals
The chapter explores the concept of using marketing strategies to target pregnant individuals, drawing parallels to how businesses can create supportive environments and provide services for this specific audience. It discusses the idea of generating leads by positioning oneself as an advocate for pregnant mothers and referring clients to various businesses related to home improvement projects. The speaker emphasizes the importance of narrowing down the target market and understanding consumer lifestyles for effective marketing.
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