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The Next Wave Of Content Marketing for B2B w/Joe Pulizzi

B2B Growth

00:00

How to Build an Audience With Limited Resources

If I have my choice, I would like to walk in with the audience in hand. You already know what your target demos are. And you can do a lot of product market research to find out what they want. That's the that that's that makes the business case for buying an outside property. So there's definitely they're both extremely difficult.

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