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#158: Strategic analytics for app growth with Jeff Wang, VP of Growth at Hiatus

Business of Apps Podcast

CHAPTER

How to Do Incrementality Growth Analysis for Popular Marketing Platforms

The way to do it for popular marketing platforms is some of an art as well as a science really depends on how you want to go about it. It's pretty accessible actually it's not as crazy as you think it'd be actually partnered with a local college in New York. But if you see how the platform will report on a pixel that way you can tell if they're creating their homework directly basically using web as a parallel to app. So, we've been doing a lot of projects that we work together to make a media mix modelWe just basically tested the progression models and saw how well it fit the data.

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