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17min chapter
What Marketers Talk About Behind Closed Doors | The Artificial Intelligence Edition | Babs Rangaiah
CMO Confidential
The Impact of Artificial Intelligence on Marketing Strategies
The chapter explores how artificial intelligence is revolutionizing marketing strategies, providing insights into personalization, content creation, media planning, optimization, and more. It emphasizes the necessity for marketers to adapt to AI technologies for competitive advantage and improved ROI. Additionally, the importance of data quality, innovative AI uses in marketing, and the role of human skills in complementing AI capabilities are discussed.
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