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ENCORE: Democracy Interventions with Prof. Robb Willer

Politicology

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Influencing Moral Judgments through Political Marketing

Exploring how emotions impact moral judgments in political advertising, the chapter underscores the significance of aligning political appeals with people's moral values for persuasion. Discussions include tailoring messages to resonate with the audience's moral commitments and framing political platforms around values that appeal to a diverse range of voters. Insights from experiments and successful political campaigns showcase the effectiveness of moral reframing and empathetic communication in political messaging.

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