One of the main debates right now is do people around the world lose their jobs as AI takes over a lot of jobs? What is your view on this? Do you think that as AI develops, people will be out of work? Or do you think that it unlocks the time for us to do the experiential things that we want and we leverage AI in a way that drives even more output? I mean, I think that you got to look at every area with facts and circumstances. But one thing that I heard a lot of hysteria on is image models, obsoleteing creatives. It's an incredible tool that augments artistic processes.

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