3min chapter

On Brand with ALF & Rory Sutherland cover image

Who Gives a Crap? Simon Griffiths tells Rory why he does

On Brand with ALF & Rory Sutherland

CHAPTER

The Virtues of Amazon Prime

I've always thought that Amazon Prime solution and join our club as it were, has some virtues actually. And there's benefits there around having things arrive at the same time or on the same day as well. But of course, the argument I make is that if you don't have Amazon Prime with free delivery for a certain annual fee, actually you can't sell to the same people a lot because nobody mind paying three pounds for delivery once a month. One person really minds paying three pounds  for delivery 10 times a month. Seems to me basically just because in economic terms, there's no difference between 10 people buying one thing and one person buying 10 things - practically there's a very

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