Design Problems Are Business Problems Work the Same Way

The most effective leaders are able to, for example, come into a critique session and see the work that an individual designer has done. You want somebody who can effectively speak for each one of them between the three domains. It's easier to teach your junior to mids to come up than it is to teach your leaders to effectively come all the way down and back up again. There are a few conversations that I think should be happening in every room where there is creative work being done.