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Evolving Sports Media and Ownership Dynamics
This chapter explores the changing landscape of media contracts and ownership in the sports industry, examining the impact of lucrative deals on team valuations and competitiveness. It highlights the significance of sports betting and data analytics in engaging fans and enhancing team revenues, while also discussing the integration of technology in decision-making for team management. The conversation emphasizes the need for healthy competition and strategic investments to ensure sustainable growth in the evolving sports economy.