Why You Should Use TikTok For Your Business with Max Finn
The DigitalMarketer Podcast
The Growth of TikTok
The 5545 plus demo is one of the fastest growing on the apps. Once all the kids get on it, what happens? Parents want to get on it. So that's what we're seeing with TikTok. I think last time I checked the 55 and up demo was over nine and a half or 10 million people in the US English speaking.
With over 1 billion active monthly users (and counting), we know that TikTok is blowing up.
Despite the threat of it potentially being banned in the US, it doesn't look like it's going anywhere anytime soon.
How can your business embrace TikTok as a social media platform to connect with your audience?
Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification.
Max is sharing insight on why it's not too late to get on TikTok with your ad content, especially if your marketing strategy can be in conjunction with your other social media content on more established platforms like Facebook.
Why is the ROI on time to create effective TikTok ad content so worthwhile?
Why should marketers be seeing the 'kids' on TikTok as the next generation of consumers with buying power? And why do you need to be on the platform as a consumer yourself before you can just start creating ad content on it?
These are just some of the meaty issues Max and Mark De Grasse bite into (or should that be: ByteDance their way around?).
From what you should do with your first three posts (that get boosted by TikTok) to unpacking the latest trends, Max's pragmatic advice opens up a world of TikTok ad content possibilities.
Max Finn is the President of Unicorn Innovations and TDM's TikTok expert for our new Social Media Certification. His affiliated URLs are unicorntraffic.com (which will help you track your ad content across multiple SM platforms) and tiktokinsiders.com (which will help you fix your TikTok ads if they aren't working).
Key Takeaways:
03:17 Investing in marketing to future generations by understanding now
06:05 Why parents are joining TikTok
07:27 Unpacking the TikTok metrics – over 90 minutes spent on the App per day!
08:42 The value of advertising your agency on TikTok
10:53 Why you need to be on TikTok as a consumer to understand how to create ad content
12:50 Appreciating the style of ad content that is being run on TikTok
15:12 Why the ROI on time to create effective TikTok ad content is so worthwhile
16:33 How long does it take to understand the App before you can start making ads for TikTok?
18:15 What should you do with your first three posts (that get boosted by TikTok)?
22:36 Learning to move beyond the recommended 'hacks' and become a good storyteller
25:00 What if TikTok gets banned in the US?
32:25 How TikTok feeds into other SM platforms in the buyer journey
Connect with Max Finn:
Unicorn Traffic - https://unicorntraffic.com/
TikTok Insiders - https://tiktokinsiders.com/
Instagram - https://www.instagram.com/maxfinn/?hl=en
Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/
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