What Is the Purpose of a Design Team?

Yacod: I see purpose as essential for any team to have a thing to rally around. You're not talking, i think, more on the side of the person, the customer user of whatever the business is providing. As you talk to 20 different people, that might be interpreted, maybe not in 20 different ways,. Maybe through your analysis, you realize four or five different purposes that have emerged. It's allso very bound in perspective.