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Season 2, Episode 1: Zappos (with Alfred Lin)
Acquired
How to Make a Better Adtif
Not having too many competitors the beginning was also thing for n this colling of the herd. In 19 99, there were competitors by two thousand, two thousand one. But i do think that it is important for founders to know that nothing destroys value faster than irrational competitors. And so if we had irrational competitors very, very early on, for long sustained period of time, i'm not sure zappus would have been around.
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