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S2 E8 - Talking with VCs about Demand Gen

Stacking Growth | The B2B Marketing Podcast

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The Pipeline Velocity Is Incredibly Important

Pipe line velocity is a combination of your wind rates, the qualified opportunities t your driving and volume metric as well as your sail cycle. It relates really well to the concept of a fly wheel, getting a fly wheel moving a lot of investors. If you're helping using pipe line velocity to help them understand that with a demangin model, you can get that fly wheel turning much fa or a lot sooner. So chances are everyone on that tat board that you're about to present to, they've read jim collins book. They know thee great journey. They understand ta why we'll cept, right? And so like, one other way to really help them see

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