3min chapter

IRL: Online Life is Real Life cover image

All Your Data Are Belong To Us

IRL: Online Life is Real Life

CHAPTER

Data Brokers - How Do They Work?

Data brokers are in the business of buying and selling data. The market is massive, estimates put it at over 130 billion dollars now. One company has a consumer data base of to 200 forty million individuals. They have over 700 elements that are associated with each individual.

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