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Steffen Hedebrandt - CRO at Dreamdata - How To Map The Customer Journey & Attribute Revenue
The Growth Hub Podcast
How to Map the Customer Journey and Attribute Revenue at Dream Data
Stefan: We assign an ID to every anonymous device on the website. The ultimate goal is really to give a holistic reflection of everything we can we know about what an account is doing. Stefan: You need to kind of take every single data to touch you have available. And then you need to clean it up.
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