Storytelling “School” - Jeremy Connell-Waite, IBM
Marketing Meetup Podcast
00:00
The Importance of Structure and Framework in Storytelling
You don't need to go Gary V on everyone and do the hustle. Structures and frameworks work because you've got a framework within which to do some damage. It's more important what you leave out than what you put in. There is storytelling even when you don't expect there is storytelling i.e. storytellers about editing.
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