Startup Europe — The Sifted Podcast cover image

How AI is transforming startups — for better or worse

Startup Europe — The Sifted Podcast

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Hustle Culture and AI in Startups

This chapter explores the resurgence of hustle culture in startups, emphasizing fast-paced environments and the rise of hackathons. It discusses shifting hiring priorities favoring adaptable generalists over specialists, and how AI tools are enabling this transition. The chapter also contrasts perspectives on whether established companies can effectively adapt to AI technologies, weighing the benefits of legacy firms against the agility of new AI-driven startups.

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